The most important aspect to any online marketing campaign, be it through the organic listings using SEO and link-building or through paid PPC listings—or a combination of the two, the best of both worlds—is keyword research. Choosing keywords for a small business online marketing campaign is easier than you might think, as soon as you […]

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text. Almost always, linking candidates will use the company name as anchor […]