The most important aspect to any online marketing campaign, be it through the organic listings using SEO and link-building or through paid PPC listings—or a combination of the two, the best of both worlds—is keyword research. Choosing keywords for a small business online marketing campaign is easier than you might think, as soon as you […]

Open up Google and search for the term ‘click here’; the top result will be the webpage to download Adobe Reader. Why? The phrase ‘click here’ appears nowhere on that page, nor does it have any relevance whatsoever for the content. However, millions of pages link to the Adobe site so their users can download […]