Open up Google and search for the term ‘click here’; the top result will be the webpage to download Adobe Reader. Why? The phrase ‘click here’ appears nowhere on that page, nor does it have any relevance whatsoever for the content. However, millions of pages link to the Adobe site so their users can download […]

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the […]