The most important aspect to any online marketing campaign, be it through the organic listings using SEO and link-building or through paid PPC listings—or a combination of the two, the best of both worlds—is keyword research. Choosing keywords for a small business online marketing campaign is easier than you might think, as soon as you […]

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the […]