The most important aspect to any online marketing campaign, be it through the organic listings using SEO and link-building or through paid PPC…

Open up Google and search for the term 'click here'; the top result will be the webpage to download Adobe Reader. Why? The…

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When…

The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but…