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Keyword Research – How to Brainstorm: Coming Up With Relevant Keywords for Your SEO & PPC Campaigns

The most important aspect to any online marketing campaign, be it through the organic listings using SEO and link-building or through paid PPC…
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Creating Backlinks: The Importance of Anchor Text

Open up Google and search for the term 'click here'; the top result will be the webpage to download Adobe Reader. Why? The…
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The Importance of Anchor Text in Back-links

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When…
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Absolute Links vs. Relative Links – SEO Value

The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but…
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